Designed R₂R Cosmetics’ first informational website using Squarespace platform. Led website discovery (design thinking) sessions, and developed website branding/story and content. Developed website design and content using iterative design process.
Designed the IBM Watson Chatbot interface and app user flows. Developed personalized and interactive chatbot demos for various clients in the HigherEd space.
○ Design Thinking
○ iOS App Development
○ Requirements Gathering
○ UI/UX Research and Design
IBM Big Data Portal Design
Design + Implementation Lead
Designed a static portal for the IBM and National Oceanic and Atmospheric Administration (NOAA) Cooperative Research and Development Agreement, or CRADA, Big DataPartnership. Conducted user and accessibility research, built website design sketches including sitemaps, and worked with a team of three IT Solutions architects to implement the portal using Agile methodologies.
○ Adobe Creative Suite
○ User Research
○ UI/UX Design
Portal Cover Page
Portal Landing Page
Note: Removed content due to privacy conditions
Izakaya ida Website Design
Brand + Content Strategist, Website Designer
Designed website using Squarespace platform, and managed content creation for a new Japanese Gastropub, Izakaya ida, located on the Upper West Side of NYC. Led website discovery, branding, and requirement gathering sessions; produced website content, including menu, and organized food photography sessions with local professional food photographer for image development. Developed website design and content using iterative design process.
DERMAMA Mobile App - EMPOWERING MOMS TO MAKE SAFER PRODUCT CHOICES
For the course’s final project, I built a conceptual app called “DERMAMA” with the intention to empower moms to easily search, validate, and purchase safe baby essentials and child personal care products without the hefty time commitment.
○ Design Thinking
○ User Research and Synthesis
○ User Experience Design
○ Usability Testing
○ Low-Mid-High Fidelity Prototyping with Sketch, Adobe Creative Suite, and InVision
Korean Cosmetics Brand (Banila Co.) Collection Project
Marketing Research and Creative Intern
Conducted Korean cosmetic road shop and consumer market research and analysis. Proposed product concept for Banila Co.'s 2012 Fall/Winter Limited Edition Collection (called "Wonder Punky") to CEO, marketing, creative, and product development teams. Requirements were to develop a theme for the fall collection that resonated with the 2012 London Olympics. Proposal was accepted and utilized, and "Wonder Punky" launched Fall 2012.